So, I said I was working on opening an Etsy shop. No lie! But let me tell you this: Setting up a shop on Etsy is easy. Setting up a good shop on Etsy is HARD.
If you don’t believe me, take one look at the Etsy seller handbook. Pretty sure anyone who is toying with the idea of opening a shop should be required to look at that page for about 30 seconds and then decide if they want to continue. That, my friend, is a terrifying list of links — the kind that brings up questions you didn’t even know you needed to ask. Yikes.
Anyway, since I’m working on setting up shop, I’ve had less time for crafting (with the minor exception of making products… I’ll get back to that in a future post). So I figured I’d share all the trials and tribulations of the Etsy thing with you guys in a series of posts. By no means is this series meant to be a how-to, because if I knew enough about Etsy to write a series on that, we wouldn’t be here.
As far as I can tell, every good shop on Etsy has three things: gorgeous photos, effective copy, and great products. Oh, and positive feedback. Four things. (I’ll come in again…) I’m going to break it down as best I can into comprehensible bits. And to be perfectly honest, it’s not just for you. Some of this stuff is so overwhelming that I feel like I need to write it out to get it straight in my head.
So, in the next few posts, I’ll be doing just that — starting with what will likely become the bane of my existence: product photography.


































I’ve also got cigar boxes dedicated to fasteners and machine care
The desk’s second drawer is dedicated to the “sharp things” cigar box: craft scissors (not for sewing!), box cutters, extra blades for my small paper cutter, X-acto knives, all things dangerous. Having these things organized by function is really helpful, especially when I know I need some sort of slice’n’dicer but I’m not sure what the best tool for the job is.
What you see here is easily my favorite use of a cigar box. This one lives just below my dry erase board, which I use for lists, inspiration, you name it. I mean, come on — Expos never had it so good. 







shop setup: photography part 1
In high school, I was the historian for the Spanish club. Dorky, yes. But it was the only way to insure that I was taking the photos and didn’t have to be in the photos. Plus, I got to be in charge of making the scrapbook. I was terrible at it. The photos, that is. I rocked that scrapbook:
See? I painted an awesome cover. Then I took an awful picture of it: flash fail.
I can spot a good photo, sure, but take one? Goodness no. Long ago I resigned myself to having a crappy point-and-shoot camera and taking crappy pictures because, hey, it never really mattered.
I love it when decisions like that come back to laugh in my face.
So, now I need to know how to take good photos. To its credit, Etsy supports an amazing community of people genuinely interested in helping each other out. And thankfully, some of them are rockstar photographers. Like bomobob, who seems to be some kind of celebrity in the forums — and for good reason. He’s been busy posting very, very helpful information on product photography lately, and he’s been kind enough to compile the various threads over on his blog. (He also provides links to the forum threads, if you’re interested in reading the hundreds of pages — yes, hundreds! — of posts.)
But before I get into all the superbly awesome bomobob info, I need to back up a bit — because all the information in the world does me no good if I have no idea how to put it into practice. And all the advice I found came down to this: Read the manual.
Wait, what? Seriously?
Yes. Read the manual.
Ugh.
You know, just some light summer reading.
Now, folks, in real life, I’m an editor. This means I get paid to read, and I fancy myself pretty good at it. But here’s a true story: It took me over a month to get through the 60 or so relevant pages of my camera manual. Why? Because I am busy taking notes and experimenting with the camera settings? No. Because that crap is boring. Boring and sleep-inducing.
But — sigh — it’s important. So here’s my advice, if you’re thinking maybe you need to pull out the manual (and if you’re still reading this, there’s a good chance you do):
Now then. Even before I started reading my camera manual and the forums for photography tips, I decided to build myself a light box. (Is anyone else wondering why I seem to be writing this post in reverse?) Bomobob proves that lightboxes aren’t really necessary, but since I’m not exactly good at this photography thing, I figure it doesn’t hurt to give myself as much help as possible. I used the instructions over at Drawings in Motion for a simple, “dove-tailed,” collapsible box of foam core. Pretty genius, if you ask me. Add some fabric for a backdrop, commandeer a perfectly sized base from Brandon’s making adventures, and slap on a couple clamp lights, and you’re in business.
Coffee table, rendered useless.
It’s not the most elegant thing, and it does prohibit the use of my coffee table, but I never really go in my living room anyway. Here’s hoping it works. Next time, I’ll attempt to compile all the great photo tips I’ve collected, and we’ll see how close I come to getting some decent pictures.
Meanwhile: I know a bunch of you people are photographer-types. Have any tips for a hopeless amateur?